Good Form Anthem
Brand Film
We wanted to introduce our studio by not just breaking the ice,
but smashing through all the clutter and noise.
Design & Direction
Leveraging the perfect, playful branding we developed with the ultra-talented team at Sovereign State, we wanted to create the kind of world and work that we’d be excited to see, while highlighting our process and values.
Script & Message
We wanted to honour the intensely fun energy of our brand using
language that felt new and exciting.
Rather than spelling out the myriad ways we’re different from other
animation studios, we use visual and verbal metaphors to capture
the feeling of Good Form.
Our narrator takes the script by Nick Blagrave to the next level with her pitch-perfect read.
Music & Sound Design
We knew we wanted our Anthem to scream, but our friend and collaborator Jeff Moberg showed us it could sing. His sound design and custom score cranks things up a bunch of notches. A certified banger.
Credits
Creative Direction, Design & Animation: Good Form
Writer: Nick Blagrave
Brand Identity: Sovereign State
Music & Sound Design: Jeff Moberg