The Bentway

Beyond Concrete brand imagery

When SuperFantastic asked us to imagine Toronto’s Bentway hundreds of years in the future, we knew we had found a project that was very much our speed. Combining the idea of post-industrial natural revolution with high-quality, super-surreal renders and generative processes, it was a thrill to see this high-concept piece take root under the Gardiner Expressway.

Design & Direction

We put climate fiction, the massive world of mushrooms, and the urban landscape we walk everyday through the Good Form process and these arresting anticipations of a future where nature is fighting back were what came out.

Credits

Client: The Bentway
Agency: SuperFantastic
Creative Direction & Design: Good Form